The collective work written by 17 French-speaking teacher-researchers who are members of the Association of Entrepreneurship and Innovation chaired by Professor Sattin, is part of the new collection “decarbonated management” created by the Fondation nationale pour l’enseignement de la gestion des entreprises (FNEGE). It raises an issue that is both original and current: launching and managing a low-carbon entrepreneurial project.
The authors recall the challenges and the urgency of saving carbon, water and non-renewable resources. They stress that these requirements apply to companies of all sizes and all sectors of industrial activity and services. They note the modesty of the progress made in these areas, but they welcome the sometimes unknown initiatives taken by the public authorities in favor of low-carbon entrepreneurship and competitiveness clusters. They present examples of virtuous companies in terms of decarbonation. They deplore the cumbersome administrative, financial and fiscal procedures that go with the creation of a business.
The book is structured in two parts. The first is devoted to the fundamentals of entrepreneurial projects, the search for creative opportunities and the development of the business plan and the finance plan. The second part focuses on the processes of creation, business recovery, and intrapreneurship. This last model is inherited from the project management that emerged in the United States during the 1970s and which evolved under the influence of start-up creations and high-tech laboratories.
The book is illustrated with numerous diagrams, graphs, tables and bibliographical references, which give it great pedagogical qualities. It is enriched by case studies representative of creations and by “questions for reflection” allowing a deeper understanding of one of the main processes of creating economic and human value in modern society.
Laurice Alexandre is a professor at the University of Paris Cité and Nathalie Lameta is a lecturer at the University of Corsica.
Note by J-J. Pluchart
